Rooted in Culture, Soaring in Creativity
The Genesis of Laboriel Fiji
Laboriel Fiji’s inception came to life following Shane’s graduation from APTC in Fashion Design and Applied Technology. His debut at Fiji Fashion Week 2020 was a pivotal moment, marking the launch of a brand that specializes in resort and formal wear, celebrating fearlessness, confidence, and inclusivity. His collection “Adi Mau by Laboriel Fiji” pays homage to his great-grandmother, Adi Dimau Tagimaucia, blending the tagimaucia flower’s vibrant colors with traditional Cakaudrove masi designs.
Mentorship and Growth
Shane’s ascension in the fashion world has been significantly influenced by his participation in the Wearing Fiji mentoring program. Guided by mentors like Hupfeld Hoerder, Shane honed his skills in pattern making, fabric sourcing, and learned the intricacies of the fashion business. This mentorship, combined with his natural flair for design and his passion for cultural storytelling, has shaped his unique aesthetic.
In a one-on-one interview, Shane reflected on the profound impact of his mentorship, stating, “The WFJ mentorship program has helped me tremendously… I entered this program without any knowledge of how a fashion show is organized and the key aspects of how to run a fashion business.”
A Palette Reflecting the Pacific’s Vivacity
What truly sets Shane’s designs apart is his bold use of bright colors. These hues, true to the Pacific essence, bring a sense of joy and exuberance to his collection. They reflect the natural beauty and vibrancy of the Pacific Islands, resonating with the spirit of the region.Shane’s collections are a testament to his innovative spirit. He masterfully integrates flora and fauna prints, offering a modern twist that’s ‘very next generation.’ His designs are clean, crisp, and ready-to-wear, characterized by bold and bright colors true to the Pacific essence. Shane’s ability to blend traditional themes with modern design elements has positioned him as a leading figure in Fiji’s fashion future.
While Laboriel Fiji has garnered attention abroad,, Shane remains deeply committed to his Fijian roots. His participation in community events, such as Lautoka’s first-ever fashion show, underscores his dedication to nurturing local culture and talent.
Exploring Laboriel Fiji Collections
With aspirations to open his own boutique in Suva and expand his clientele internationally, Shane is on a path to bring Fijian fashion to the global stage. Follow Laboriel Fiji on Instagram and Facebook or visit his boutique in Suva, Shop 203 The Pacifique Artisans Collective New flea market container mall and keep an eye on local listings for Shane’s participation in Fiji’s fashion events.
As Shane continues his journey, he carries with him a vision of blending traditional Pacific elements with contemporary style, making Laboriel Fiji a symbol of Fiji’s evolving fashion identity.
