The Spectrum of Emblems
- Fijian Made: General locally produced goods.
- Fijian Product: Items with major components from Fiji.
- Fijian Packed: Goods packed and processed in Fiji.
- Fijian Crafted: Traditional Fijian handicrafts.
- Fijian Grown: Agricultural products from Fiji.
- Fijian Assembled: Products assembled in Fiji.
- Fijian Designed: Items designed in Fiji.
- Fijian Sewn: Garments sewn within Fiji.
- Fijian Organic: Organically certified products from Fiji.
Fijian Made – Buy Fijian Brand
The Fijian Government launched the ‘Fijian Made- Buy Fijian’ Brand in 2011 in conjunction with the enactment of the Industry Emblem Act 2011. The ‘Brand’ comprises 9 emblems and has its individual set of compliance criteria. The 9 industry emblems are: ‘Fijian Made’, ‘Fijian Product’, ‘Fijian Packed’, ‘Fijian Crafted’, ‘Fijian Grown’, ‘Fijian Assembled’, ‘Fijian Designed’, ‘Fijian Sewn’, and ‘Fijian Organic.’
Fijian Product:
All significant components must originate from Fiji; and significantly all process involved in the production or manufacture of the goods must be conducted in Fiji.
Fijian Packed:
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
Fijian Crafted:
All handicraft which use as its major components locally sourced materials that are viewed, crafted, and stringed to depict authentic Fijian craft.
Fijian Grown:
All products that are obtained in an unprocessed state such as fruit and vegetables and products harvested and obtained by hunting and fishing.
Fijian Assembled:
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
Fijian Designed:
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
Fijian Sewn:
The good must be substantially transformed through a change in tariff heading.
Fijian Organic:
All produce or products grown or processed in Fiji are to be certified with the Pacific Organic Guarantee Scheme standards or any international standard.
Why Support ‘Fijian Made’?
Supporting ‘Fijian Made’ goes beyond consumerism. It is an investment in Fiji’s economy and a nod to its rich cultural heritage. This support aids in job creation, fosters sustainable development, and helps retain the economic value within local communities.Benefits to Locals:
For local producers, being part of the ‘Fijian Made’ campaign means greater visibility, both domestically and internationally. It also signifies a commitment to maintaining high standards and contributes to a sense of national pride.Spotting the Emblem
Identifying the ‘Fijian Made’ emblem is straightforward. Look for the distinctive logo on products, which is a mark of quality and Fiji’s commitment to its local industries.Registration Process
For businesses, joining the ‘Fijian Made’ family involves a simple registration process with an annual fee of $50. This fee is waived for smaller enterprises, making it accessible for all scales of business.Impact Stories
- Hot Glass Fiji: Their inclusion under the ‘Fijian Made’ emblem exemplifies the initiative’s role in boosting the creative industry.
- Vittoria Pasca and Courtney Underwood-Dass: Their ‘Fijian Designed’ children’s book is a testament to the initiative’s embrace of innovative and health-conscious products.
- Lino Racumu: The ‘Fijian Organic’ emblem on his organic fertiliser underscores the campaign’s support for sustainable and eco-friendly practices. Inspired by his brother’s creation of simple basic liquid fertiliser, Mr Racumu decided to pave the way to raise healthy food and eating through sound agricultural practices and the usage of safe organic fertilisers such as seaweed. The product is manufactured from simple ingredients such as seaweed, fish, onion, and banana peelings, which is a huge game changer for many farmers because it is incredibly beneficial to root crops such as dalo. What makes it even better is that the product has been evaluated and rated “Excellent” by the Koronivia Lab.
Further Resources:
For more information on the campaign and the emblem registration process, visit the Fijian Made Campaign official website. You can also follow their journey on Facebook.Contacts:
For personalized assistance, reach out to the Ministry of Commerce, Trade, Tourism and Transport at info@fijianmade.gov.fj or visit their official website.Conclusion:
The ‘Fijian Made’ campaign is more than a marketing strategy; it is a movement that uplifts the entire nation, promoting sustainable growth and celebrating Fiji’s unique cultural identity.
